The Business Intelligence is the crucial element for Fashion & Luxury Brands that are facing a never-ending change and still living to the frenetic rhythm in each business area. So, how can these companies keep pace with, and even capitalize on, changes? Brands need to capturing real-time customer and business insights across channels to respond to the changing demands of customers and to make strategic decisions as fast as possible. It is necessary to collect and optimize business data that allows the Management to carry out the strategies and to assess prominent aspects such as the sales forecast, the profitability for each store, the campaign with the biggest ROI, etc.
The Business Intelligence platform developed by Venistar allows to Fashion & Luxury Brands to be up-to-date on the company's trends and development, indentifying in real time the opportunities, the improvement areas and adapting the business to the goals of each organization.