02 December 2020

Digital China Week - How to sell in China

Virtual Event
From 12:30 to 13:30

Event detail

The Retex Group is pleased to invite you to the event dedicated to Digital Marketing in China, which aims to deepen the cultural aspects, technical specificities and dynamics of a market with such high potential as China.

From 1 to 3 December, you have the opportunity to participate in the first #DigitalChinaWeek: three days of webinars with industry experts to approach and support the Made in Italy Brands (and not only) in the definition and enabling of entry, growth and communication strategies in a constantly expanding and evolving market like the Chinese one.


Gianpaolo Bruno
Trade Commissioner at ITA
Italian Trade Agency
Stefano Poliani
Head Of Research & BD
Kerry Logistics
Nicola Canzian
Managing Partner
Digital Retex
Antonio Canovese
Headless Commerce CX Sales Manager

Event Schedule

Venistar has joined with great pleasure the initiative proposed by Retex, which involved us to bring our experience in terms of digital and omnichannel innovation to offer new services to the digital globe shopper.

Webinar - HOW TO SELL IN CHINA | Crossborder sales and logistics.

China is undoubtedly an indispensable opportunity for Italian companies that aim at international markets.

From double-digit GDP growth rates, which have made it for years the "factory of the world" for an export-oriented economy, to investment in domestic consumption and services.

For Italian brands determined to export to China, the investment is justified by the prospects and volumes, in fact the value of Made in Italy has more than doubled in a decade, and is now worth 15 billion euros. This is why Digital Retex wants to give you the opportunity to discover every single facet.

The great potential sometimes hides some pitfalls. Precisely for this reason it is essential to know the correct procedures, technologies and tools to better manage the Chinese market. And it's equally critical to rely on experts and specialist partners to succeed and compete globally.

How is online selling transforming? How important is it to approach high-potential markets like China?

Thanks to the guests of this panel debate we will try to give an overview of the opportunities and do's and don's to be able to sell in the Chinese market.