13 March 2017 Lugano

Event Details

e-Commerce meets Fashion in the "Ticino Fashion Valley"

Now in its 3rd edition, “e-Commerce meets Fashion in the “Ticino Fashion Valley” is the event for players operating in the fashion sector in Europe.

Fashion is a great sector to be in. According to the NetComm Suisse Observatory Swiss e-Commerce consumer behavior 2015 report conducted by ContactLab, “clothing and fashion items” was the top product category for Swiss shoppers in 2015 with purchasers spending on average 535 CHF over the course of the year. This positive trend is replicated and multiplied in many European countries, whose online shoppers are attracted by the appeal of the “Swiss factor” (The Swiss e-Commerce factor in international sales and deliveries, conducted by ContactLab for NetComm Suisse Association).

Venistar will attend the event as Gold Sponsor to illustrate the best practices on Omnichannel and Customer Experience topics.

Would you attend the event? Send us an email to get a free ticket to join the conference. Hurry up! Only 5 free tickets left for Fashion & Luxury Brands. Book your ticket at marketing@venistar.com.


LAC - Lugano Arte Cultura
Piazza Bernardino Luini, 6
CH - 6900 Lugano
How to reach LAC >


9 a.m. - 6 p.m.


Devoted entirely to exploring e-Commerce and innovation from the perspective of fashion, the keynote speeches and panel discussions will focus in particular on:

  • The future of digital Ticino Fashion Valley - R&D, innovation, patents & VAT.

  • The evolution of online customer service with bots and algorithms.

  • Predictive analytics, artificial intelligence / machine learning, virtual reality and their implications for e-Commerce and logistics.

  • Reshaping omnichannel strategies starting from P&L business allocation.

  • Benefits of programmatic advertising to build fashion brand equity.

  • Transforming fashion product in fashion service - Service design thinking.

  • New forms of production enabling new digital business models (3D printing, automation and customization).

  • Disruptive ideas from start-ups, learn from innovators.

  • New formats of retail as smart boutiques.

Discover the full program on the dedicated event website (get more info) and don't miss these sessions:

Lotto Sport Italia Case Study - How Company Culture, Strategy and Technology drive straight Digital Transformation 
Sebastiano Di Camillo | Head of Controlling and ICT Dept. at Lotto Sport Italia S.p.A. & Stonefly
2.20 - 2.40 p.m. Blue Room - Sala 3 (third floor)

Enabling Commerce 4.0 for Marketing, e-Commerce, Retail and leading-edge CEOs - Make digitalization successful
Antonio Canovese | CX Sales Manager at Venistar S.p.A.
2.40 - 3.00 p.m. Blue Room - Sala 3 (third floor)

Some confirmed speakers:

  • Stefano Rizzi, Director of the Economics Division @ Department of Finance and Economics of Canton Ticino

  • Michele Foletti, Head of the Finance, Law and IT Division @ City of Lugano

  • Patrizia Pesenti, Executive Committee @ digitalswitzerland, Ringier

  • Xia Feng, Vice President, Digital & Strategy @ VF EMEA

  • Enrico Roselli, CEO @ La Martina Europe

  • Barbara Cimmino, Head of R&D @ Yamamay

  • Alessandro de' Medici, CEO EMEA @ La Perla

  • Simone Zucca, Sector Leader - Retail, Fashion Luxury, Finance @ Google

  • Federico Manno, Digital Commerce Director EMEA @ VF Corporation

  • Roberto Manzi, Founder @ Pianoforte Academy & PhD HR&Digital Innovation @ USI

  • Antoine Auvinet, VP Global Omnichannel & CRM / MD EMEA Emerging Markets @ Bally

  • Mark Zavadskiy, Business Development Director for Russia and CIS @ AliExpress (Alibaba Group)

  • Hans Mies, Director International Corporate Tax @ KPMG AG

  • Francesco Bottigliero, Chief Digital and Information Officer @ Brunello Cucinelli

  • Carlo Tafuri, COO @ IDT - Brandsdistribution

  • Alon Ben Joseph, Owner @ Ace Jewelers

  • Luisa Masciello, Creative Designer @ Zigozago

  • Claudia Patocchi, Head Product Management Team e-Commerce @ Swiss Post, Asendia Switzerland

  • Danilo Pagano, Customer Engagement Director @ Merck

  • Marc Sondermann, Editor-in-Chief and CEO @ Fashion Magazine

  • Dino Auciello, Deputy Chief Editor @ BILAN Magazine

  • Maurizio Alberti, Country Manager @ Mapp Digital

  • Antonio Canovese, CX Sales Manager @ Venistar

  • Jacqueline Ruedin Rüsch, CEO @ Privilège Management SA

  • Fabio Regazzoni, Founder & CEO @ ECRM Group

  • Daniele Petrucci, Head of Regional Sales - Corporate Customers @ PostFinance

  • Leonardo Pecchioli, CEO @ Keros Digital

  • Lorenzo Cantoni, Professor @ USI

  • Emanuele Carpanzano, Director of the Department of Innovative Technologies @ SUPSI

  • Carlo Soresina, CEO and Co-Founder @ SkipsoLabs


To attend the event click here:e-Commerce meets Fashion in the "Ticino Fashion Valley"