Peserico
Since 1962, synonymous of Italian tailoring.
Created in Cornedo Vicentino in 1962, the company was born as a small workshop specializing in women's trousers. Constant growth and international success lead Peserico to expand its creative universe: in the 90s the collection becomes a total look, maintaining production exclusively in Italy. In 2021, the Peserico brand is distributed in 1,110 points of sale worldwide and in over 20 single-brand stores.
Project
Internationalization is certainly one of the keys to the success of the maison which, since the eighties, has begun to broaden its horizons with strategic plans for the global expansion of the Brand, increasingly oriented to conquer international customers in reference markets such as Russia, Japan, China, Korea, the United States and Europe.
To support the growing investments in retail, Peserico decided to rely on Venistar as a technological partner that led the brand in the implementation of Retail Pro Prism for the operational management of the stores. The retail management software with international coverage has allowed the Brand to optimize internal processes in store management and to ensure the overcoming of geographical boundaries thanks to perfect compatibility with local tax laws.