Lotto Sport Italy

Passion for sport and Italian design have been signing the brand's products since 1973.

Lotto Sport is an Italian company leader in the production and distribution of sports and leisure clothing and footwear.

Today the brand distributes its products in over 110 countries around the world through independent sporting goods stores, specialized chains and large surfaces with dedicated departments. The focus on a retail development policy is confirmed by the opening of corners and shop-in-shops, in Italy and abroad.


Lotto Sport Italia has embarked on a process of organizational reorganization and its distribution model with the adoption of a multi-channel integration strategy between all the touchpoints in order to establish a lasting and loyal relationship with the end customer.

The brand has chosen Venistar's CX – Commerce eXperience platform to standardize retail and distribution processes and enable digital strategies to extend the omnichannel experience to all departments and the entire brand supply chain, including customers.