A story made of runs and innovation.

Dainese S.p.A., founded in 1972, is a leader in the production of technical equipment for dynamic sports. The Brand was created to promote and guarantee safety to people, even in normal daily activities, consistent with the spirit that animates the brand: "Inspired by Humans". The Group currently aggregates premium brands in the sector, such as Dainese, AGV, Poc sports and Tcx.


The digital transformation strategy, undertaken by Dainese, covers the entire customer's purchase journey through the different physical and digital touchpoints. The project was carried out with Venistar's CX – Commerce eXperience technologies, unifying the management of sales on the various channels, in the contextual availability of data relating to inventory, orders and customers.

The flexibility of the CX platform has made it possible to integrate in a single hub also the management of the points of sale and the back-office of over 40 stores, the ERP system and the eCommerce engine.