Develop and implement an Omnichannel Retail strategy, that can integrate online and offline channels, is the most urgent need of retailers who wish, today more than ever, to offer the Client an open-ended and consistent shopping experience through all its touchpoints: store, e-commerce, website, digital device, direct email, social network, contact centre, etc.
In the omnichannel age, effective order management is critical to customer satisfaction. An Order Management System allows retailers to automate and streamline the flow of an order from point of purchase to the customer, improving customer service, efficient and cost-effective order routing, inventory visibility and tools or access to data to get better marketing campaigns and promotional initiatives.
Modernization is crucial to make a business successful and an iPad Catalog & Lookbook solution can help you bring your business to the new era of technology. These up to date tools available on iPad replace the print catalogs and lookbook, enabling sale force to boost performances in daily activities and engaging better with retail customers.
As B2B (Business-to-Business) e-commerce sales continue to surge, more wholesalers and brands are looking for the right platform that will provide the best shopping experience for their B2B retail customers. Gaining and nurturing the attention of leads and prospects is simplier if, in so doing, Brands can rely on an engagement tools that involves both marketing and sales processes.
These modern, unified retail solutions help retailers to reduce complexity, freeing them to focus on connecting with omnichannel customers and empowering their employees across all channels and touchpoints. POS and Store Management systems allow Fashion & Luxury Brands to deliver a consistent shopping experience that is customized, seamless and tailored on shoppers needs and expectations.
Assortment and merchandise planning in retail aimed at achieving maximum return on investment, through planning sales and inventory in order to increase profitability. The solution does this by maximising sales potential and minimising losses from mark-down and stock-outs.
Time-to-market, markets globalization and evolution of shopping experience impose on the fashion industry a different approach and forms of push collaboration. From the idea of production, from showrooms to department stores, from fashion shows to store, the fashion chain involves many operators. Using a last-generation Enterprise Resource Planning (ERP) therefore appears to be an essential lever for the evolution of the Fashion Brand business.
Mobile Retail is here to stay. As technologies improve, it will continue to have a greater impact on the traditional shopping journey. Omnichannel shoppers indeed are using their mobile devices to support the whole customer-shopping journey, from discovery of new products and brands through to purchase. So It is up to retailers to stay on top of changing customer behaviour and evolving technologies to increase sales both online and in their brick-and-mortar stores.
Retailers have to cope with all kinds of returns, from apparel that just didn't suit the customer to expired products that are no longer saleable. On the other side, the omnichannel customer want a fast and easy returns process. The big focus is on reaping the most value from the return. The more information retailers can collect from a customer, the better they can head off fraud and nail down the reason for the return. The more they know about the reason, the better their decisions about needed repairs and improving future procurement.
Do you really know your Customers? The modern marketers lack the customer data to drive effective marketing campaigns. Master Data Management tools help Fashion & Luxury Brands to collect customer information, to consolidate their master data, to make it available across their divisions and to keep it updated. The Single Customer View is simply the end product of this process – a complete, unique record for every one of your clients.
To compete in the omnichannel world, modern marketers need to have integrated information from cross-channel, content and social marketing channels with data management to deliver personalized messages and customer experiences across all marketing touchpoints in near real-time.
The Business Intelligence is the crucial element for Fashion & Luxury Brands that are facing a never-ending change and still living to the frenetic rhythm in each business area. So, how can these companies keep pace with, and even capitalize on, changes? Brands need to capturing real-time customer and business insights across channels to respond to the changing demands of customers and to make strategic decisions as fast as possible.
In Fashion and Luxury world, Brand’s success depends on the flexibility and the rapid response of organizations. To stay competitive, companies have to satisfy customers needs in a rapidly changing business environment, characterized by short products lifecycles wide-ranging articles. It is necessary a well scheduled planning to face this rapid response.