Lotto Sport Italia is an Italian sportswear manufacturer that made its debut in June 1973. Tennis shoes signaled the beginning of production, followed by models for basketball,volleyball, athletics and football. Sports clothing was the company's next venture. In the first ten years, Lotto focused on the Italian market. During its first decade, corporate strategy concentrated on making tennis footwear and clothing, and early on sponsored big names from the professional tennis circuit. In the 1980s, Lotto moved on to broaden its business base by competing among the then-small group of manufacturers of football boots and clothing. Today, Lotto distributes its products in more than 110 countries through independent sports stores, specialty chain stores and large stores with sports departments. The company is pushing the development of corner and flagship stores, which are now widespread in Italy and in other countries.
The IT environment at Lotto Sport was old and the technology outdated. Multiple standalone applications had several limitations. The company was unable to take advantage of the improvements in technology, which lowered the efficiency of people and processes. In 2015, Lotto Sport was in the position of planning and implementing an organizational change management combined with a strategic strengthening of business model and IT systems. Several the business areas involved in this organizational change management starting from retail, wholesale and supply chain to the Accounting-Financial Management-Control and production ambits.
Lotto Sport decided to go for a technology refresh to meet growth and effectively compete in the market. The board management started looking for an integrated solution that would become the backbone of the organization. After evaluated a lot of solutions, the company decided to trust in FashionAble Retail collaborative platform, an omnichannel end-to-end solution for retail, capable of integrating store operations with the head office and manufacturing, using a multi-layer architecture. Lotto Sport partnered with Venistar because of its experience in the retail segment and Fashion & Luxury world. Several are the business roles involved in the implementation of the project: steering committee, program managers, PMO and project managers, system integrator and each company's key users.
FashionAble Retail provided to Lotto Sport a new cultural approach that allows to orchestrate digital strategiesimproving the omnichannel experience of the Brand due to its capability of interpreting the clients' behaviour, creating a really exciting and unique shopping experience and building a loyal and growing customer base.